Serving Malaysian Families Since the 1970s
About AugurWP
A multi-generational financial planning practice helping individuals, families and businesses protect what matters, grow wealth with purpose and preserve legacies for future generations.
50+ Years of Heritage • 10,000+ Clients Served
Why AugurWP?
AugurWP stands for Augur Wealth Planner.
Historically, an Augur was someone who sought to understand what the future might hold. While no one can predict the future with certainty, financial planning is built upon a similar principle — helping people prepare for tomorrow by making informed decisions today.
Through protection planning, wealth accumulation and legacy preservation, we help clients navigate life’s financial journey with greater confidence and clarity.
Protect. Grow. Preserve.
Years of Heritage
Clients Served
Persistency Ratio
Rockwills Estate Planning
Investment Solutions
Vision, Mission & Core Values
Our Vision
To be the trusted financial planning practice that guides generations of Malaysian families and businesses towards financial confidence, security and lasting legacy.
Our Mission
To help individuals, families and businesses protect what matters, grow wealth with purpose and preserve legacies for future generations through integrated financial planning solutions.
Client First
We place our clients' interests at the centre of every recommendation and decision.
Integrity
We act with honesty, professionalism and transparency in all our dealings.
Foresight
We help clients prepare for opportunities and uncertainties through thoughtful planning.
Stewardship
We are entrusted with helping clients protect, grow and preserve what matters most.
Service
We believe meaningful value is created through long-term care, not one-time transactions.
Legacy
We help clients build lasting financial confidence for future generations.
A Legacy of Trust Across Generations
AugurWP traces its roots to the 1970s, when our founders were among the pioneering agencies associated with British American Malaysia Ordinary Life Insurance, now known as Manulife Insurance Berhad.
What began as a traditional life insurance practice evolved into a comprehensive financial planning organisation dedicated to helping Malaysian individuals, families and businesses make confident financial decisions.
Today, AugurWP is led by its second generation and is preparing to pass its values, knowledge and commitment to service to a third generation in the years ahead.
Financial planning is not measured in years.
It is measured in generations.
Our Evolution
Insurance Heritage
Origins as one of the pioneering agencies associated with British American Malaysia Ordinary Life Insurance.
Estate Planning
Entered estate planning through a franchise agreement with Rockwills and began providing professional will writing services.
Investment Solutions
Expanded into unit trust investment solutions through Manulife Investment Services Malaysia.
Integrated Financial Planning
Delivering integrated insurance, estate planning and investment solutions to clients nationwide.
Third Generation Continuity
Preparing the next generation to continue serving Malaysian families and businesses for decades to come.
A Different Measure of Success
In financial services, success is often measured through production rankings, awards and sales achievements.
At AugurWP, we focus on something different.
We measure success by the trust our clients place in us, the relationships we build and the outcomes we help them achieve.
For more than two decades, our practice has maintained a persistency ratio above 90%, reflecting our commitment to thoughtful planning, responsible recommendations and long-term client service.
Because financial planning should not end when a policy is issued or an investment is made. It should continue throughout every stage of life.
Professional Credentials
ChFC
Chartered Financial Consultant
RFP
Registered Financial Planner