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Serving Malaysian families since the 1970s

Protect. Grow. Preserve.

Helping individuals, families and businesses make confident financial decisions through integrated insurance planning, estate planning and investment solutions.

50+

Years of Heritage

10,000+

Clients Served

90%+

Persistency Ratio

Since 1999

Estate Planning Expertise

2013

Investment Solutions

Why Families Choose AugurWP

For more than five decades, we have helped Malaysian individuals, families and businesses make financial decisions with confidence, clarity and continuity.

50+ Years of Trust

Serving Malaysian families since the 1970s with a commitment to long-term relationships and responsible planning.

Beyond Insurance

Combining insurance planning, estate planning and unit trust investment solutions within one integrated planning framework.

Built for Generations

Helping clients make financial decisions that support not only today's needs, but future generations.

Who We Serve

Our clients include individuals, families, professionals, business owners, SMEs and corporate clients seeking practical financial planning guidance.

Individuals

Personal protection, savings, investment and estate planning needs.

Families

Planning for family security, education, retirement and legacy transfer.

Professionals

Structured planning for income protection, wealth accumulation and long-term goals.

Business Owners

Protection, succession, estate and investment planning for business continuity.

SMEs

Financial planning solutions for owners, key persons and business stakeholders.

Corporate Clients

Planning support for corporate protection and employee-related financial solutions.

Why AugurWP?

Financial planning is not about products. It is about helping individuals, families and businesses make confident financial decisions throughout life's journey.

For more than five decades, AugurWP has helped clients protect what matters, grow wealth with purpose and preserve legacies for future generations.

A Legacy of Trust Across Generations

From our origins in life insurance to estate planning and investment solutions, AugurWP has evolved with the financial needs of Malaysian families and businesses.

1970s

Origins in Insurance

1999

Estate Planning with Rockwills

2013

Investment Solutions

Today

Integrated Financial Planning

Future

Serving Future Generations

Financial planning is not measured in years. It is measured in generations.

Continuity

Second Generation Leadership

Today, AugurWP is led by its second generation and is preparing to pass its values, knowledge and commitment to service to a third generation in the years ahead.

This continuity reflects our belief that financial planning is not about short-term transactions, but about relationships that endure across families, businesses and generations.

A Different Measure of Success

In financial services, success is often measured through awards, rankings and production achievements.

At AugurWP, we focus on something different: the trust our clients place in us, the relationships we build and the outcomes we help them achieve.

For over two decades, our practice has maintained a persistency ratio above 90%, reflecting our commitment to responsible planning, suitable recommendations and long-term client service.

How We Work

01

Discover

Understanding your goals, concerns and aspirations.

02

Design

Developing suitable protection, investment and estate planning strategies.

03

Implement

Putting the agreed solutions into action with care and clarity.

04

Review

Keeping your plans aligned with changing needs and life events.

Adviser Opportunity

Build Your Advisory Career with AugurWP

Looking for a meaningful advisory platform with practical tools, guidance, flexibility, and a team that values integrity? Discover how AugurWP supports advisers at different stages of life and career.

Why Join AugurWP?

Ready to Plan with Confidence?

Speak with us about your protection, investment and estate planning needs.

Start Your Financial Review

enquiry@augurwp.com

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